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Experience and Professionalism

Cheri Riley helped us sell our mother's condominium when we moved her to a senior living community.  Our parents had lived there for over 30 years.  Cheri kept the whole process simple and guided us on what we needed to do to present the condo in the best ready to sell condition, without going overboard.  We also felt she maximized our sales price by being smart about how she presented the sale to interested parties.  We got a full price cash over in a very short time.  Then the closing was handled extremely professionally and everything was taken care of without a hitch.  I would like to add that Cheri had not sold in this condominium complex before but her experience and professionalism carried the day!  I would recommend her to anyone.  She did a great job.

Five Star

A Kind and Genuine Person

We are so fortunate to have worked with Cheri to help us find our new home and highly recommend her for your real estate needs.  Cheri is a successful, experienced agent and extremely knowledgeable about St. Pete and the surrounding areas. She took the time to understand us and our needs, was flexible with scheduling, detail oriented and a great negotiator, as well as being a kind genuine person, easy to work with and a pleasure to be around. Cheri is the best!

Creative and Resourceful

Cheri is one of the most creative, resourceful, knowledgeable agents in the industry.  She is my go to for any information concerning our local industry but also the trends and economic conditions that impact the real estate environment. Cheri is at true professional, her 20 years of experience in  both management and sales proved that my husband and I made the best decision to work with Cheri in the marketing and sale of our home of 19 years!  Thank you Cheri! We will refer you to all our friends!

Integrity and Responsibility

Cheri has always displayed a high degree of integrity, responsibility, and ambition. She is definitely a leader rather than a follower. In addition to her excellent sales record, she has proven her ability to succeed on the toughest real estate markets. Her good judgment and mature outlook ensure a logical and practical approach to her endeavors.

Extremely Capable

Cheri Riley has helped us purchase our present home as well as sell two others in the last two years. She was not only an enormous help in making the agreements work for everyone included .... she was extremely capable in every other aspect of the endeavor. In fact, we liked her so much we have become friends ... and would recommend her to anyone complete confidence.

Her Reach Far Beyond the Typical Agent

Cheri Riley possesses the vision and professional skills to showcase your home on both the internet and locally. Her skills go far beyond those of an agent by offering techniques to stage your home to gain the most wow factor in brochures, showings, and on the web. Her reach is far beyond the typical agent. And her professionalism is top notch.

Asks the Right Questions

My husband and I are relocating. Working with Cheri has been great. She has made sure that we saw the options, became acquainted with the communities, and helped us narrow the search. I can not imagine having done this without her help. She even drove to see lots and sent us photos. She does the and-then-some. She spent a lot of time with us but has never made us feel pressured. We decided to build and she gave us suggestions for some structural improvements we would never have thought of. And even decorating ideas. She asks the right questions and is making sure we don't get surprises. Besides being extremely capable and knowledgeable, Cheri has a delightful personality. When you are spending this much time with someone, it helps when they are nice to be with. We are very grateful to be working with Cheri and highly recommend her.

She Gets the Job Done

We put a contract on a house that was only 60 percent complete, and I totally relied on Cheri to make certain that I got that other 40 percent. She spent countless hours making sure that all customizations were to our specifications and she simply got the job done. I remember Cheri spent all Memorial Day weekend finalizing the last minute issues so that we could move in on June 1.

First Time Home Buyers and FSBO Seller

Cheri is extremely experienced, very thorough, very diligent, and truly has that intangible quality of a go-getting type person that makes for the perfect realtor.  Professionally, I couldn't have asked for more, she really covered all the bases and then some.  She went the extra mile every step of the way, and even provided the extra encouragement it takes to make this emotional time of my life really truly enjoyable.
Cheri stuck with me to the end, and as hard as I thought I was working myself, she would always be right there with me.  She will not let you down, and she will not disappoint - she opened my eyes to all the possibilities got me into the right frame of mind to make the best choice I could.
To that end, I am thoroughly convinced I couldn't have done it without her, and I certainly couldn't have gotten my amazing dream home without her immediate responsiveness, spot on local knowledge, strategic expertise, and everything else in between, I couldn't have gotten the deal without her.  She helped me every step of the way and will be your shining star.
Five Star

Two Happy Homeowners

Cheri has done the most wonderful job helping us find our home in St Pete, FL. Cheri really knows the demographics of the area, and she is always looking out for the best interests of the buyer. She definitely tries matching every buyer's wants and needs as well! Work with Cheri, and you will end  up having the home of your dreams in a very short time. Thank you for everything you have done for us, Cheri.

Five Star

For Sale By Owner

Cheri represented both the buyer and the seller for this transaction.  The experience was seamless and painless for both parties and closing happened in under 30 days.  I'd highly recommend Cheri to others, especially in the downtown St. Pete area.
Five Star

Energy, Creativity and Knowledge

"When I first interviewed her I instantly recognized the energy, creativity and knowledge she possessed. I knew she would move up the ladder very quickly with our company and in fact, she was promoted to Vice-President — Managing Broker of two different offices within the company in a very short period of time," says Jenny Pruitt, a real estate icon herself and CEO of Atlanta Fine Homes Sotheby's International Realty. Jenny continues, “Cheri understands the needs of the client, whether it is a buyer or seller. There is no doubt she is one of the most talented real estate professionals I have ever known. I count it a real blessing to call her a business partner and friend."

Jenny Pruitt |
CEO of Atlanta Fine Homes


"Cheri has done it all," says, a member of The Cheri Riley Group. “She has been a broker, an agent; she's worked with developers, condos, high-rises and the renovation of historical properties. She brings all of that experience with an enthusiasm and dedication that clients love.”

Member of the Cheri Riley Group

Contagious Enthusiasm

Working with Mark Riley, Managing Partner at Urban Realty Partners on The Brookwood, Cheri served as an important marketing and sales advisor. “Cheri was wonderful to work with," Mark recounts. "She has contagious enthusiasm for everything she does. She gave us invaluable information about our target market and what those clients would be looking for — everything from the property's amenities to the conveniences of the individual homes."

Mark Riley |
Managing Partner at Urban Realty Partners